Fair Wages & Safe Working Conditions Inspired by Mahatma Gandhi’s 1918 movement advocating handspun and handwoven clothing as a path to self-reliance, we strive to build a self-sustaining ecosystem that honors his vision. By ensuring artisans receive fair, living wages in safe environments, we not only uplift their livelihoods but also encourage future generations to preserve this timeless craft.

Environmental Stewardship Synthetic fabrics derived from plastic pose serious environmental risks, shedding microfibers that enter our waterways—resulting in seafood consumers unknowingly ingesting up to 11,000 particles each year. In response, we produce eco-friendly natural textiles with a minimal carbon footprint, free from toxic chemicals, and dyed using sustainable methods.

Cultural Empowerment & Artisan Recognition We are committed to celebrating and elevating the artistry of rural weavers by bringing global attention to their exquisite handwoven textiles. This growing appreciation fosters better wages, strengthens cultural pride, and inspires a new wave of rural entrepreneurship rooted in heritage and craftsmanship.